Food giant says consumers don’t want GM (Australia)
The head of Australia’s biggest food company says biotechnology companies only have themselves to blame for consumers continuing to reject genetically-modified canola.
Bans on GM canola crops ended last week in Victoria, and in New South Wales today.
Max Ould, chairman of Goodman Fielder, says he won’t back the lifting of the moratoria, because customers don’t want GM products, and have never been engaged in the process.
“Most of our consumer research has indicated they would prefer not to have genetically-modified material in their products,” he says.
“Our biggest stakeholder are our customers, and our customers have not been brought along the journey of genetic modification.
“If we do things our consumers don’t want, we don’t stay in business”.
Source:
ABC Rural
03/03/2008
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